Blog
Notes from the scroll.
What we’re learning about formats, momentum and making things people actually stop for.
Featured
The 45-minute window: why speed beats polish on trend-jacking
We measured 2,400 trend-riding posts. The ones that shipped within an hour of the spike outperformed the polished ones by 4 to 1.
Data·28 Jul 2026·11 min read
CoverShip it now
Cover
TrendsWhy vertical video is eating your feed (and your budget)
24 Jul 2026·6 min read
Cover
CraftThe anatomy of a meme that gets saved, not just liked
17 Jul 2026·8 min read
Cover
BusinessHow agencies price meme campaigns in 2026
10 Jul 2026·5 min read
Cover
BrandBrand-safe is not the same as boring
2 Jul 2026·7 min read
Cover
DataPosting times are dead. Momentum windows are not.
25 Jun 2026·6 min read
Cover
DataWhat 10,000 remixes taught us about punchlines
18 Jun 2026·9 min read